Facebook vs Twitter (A Comparison)
With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU, a...
View ArticleIndian Companies on Twitter – A Usage Study
We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative &...
View ArticleNews Coverage on Business India
The latest issue of Business India dated May 16,2010, covered Iffort‘s study “Indian Companies on Twitter: A Usage Study”. The story titled “The Twitter Generation-Life in 140 characters” has been...
View ArticleTriple Bottom Line Thinking for Social Media
Social Media isn’t just about updating status & putting messages.That is what Adam Leiter, the senior vice-president with Star Group has to say.He has written an excellent post on Triple Bottom...
View ArticleTop Social Media Brands of November 2012
November was a month with lot of up’s and down’s for brands. While some brands managed to reclaim their top spots in the Social Media rankings, some saw a steep drop in engagement. We take a journey to...
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