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Facebook vs Twitter (A Comparison)

With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just  testing uberVU, a...

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Indian Companies on Twitter – A Usage Study

We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative &...

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News Coverage on Business India

The latest issue of Business India dated May 16,2010, covered Iffort‘s study “Indian Companies on Twitter: A Usage Study”. The story titled “The Twitter Generation-Life in 140 characters” has been...

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Triple Bottom Line Thinking for Social Media

Social Media isn’t just about updating status & putting messages.That is what  Adam Leiter, the senior vice-president with Star Group has to say.He has written an excellent post on Triple Bottom...

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Top Social Media Brands of November 2012

November was a month with lot of up’s and down’s for brands. While some brands managed to reclaim their top spots in the Social Media rankings, some saw a steep drop in engagement. We take a journey to...

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